Weekly Commentary
October 26, 2009
The MarketsWhat do Caterpillar, Netflix, Apple and Microsoft have in common? They all posted quarterly earnings last week that exceeded analyst expectations—and they are not alone.
We are about one-third of the way into the quarterly earnings season and a remarkable 78% of the S&P 500 companies have delivered a positive earnings surprise, according to HSBC as reported in Financial Times. Only 12% have missed to the downside. The huge stock market surge since March has foreshadowed these strong results and companies are delivering.
Generally speaking, the better-than-expected earnings are still being driven by lower expenses rather than higher revenue. For the stock market to continue its meteoric rise, investors want to see year-over-year revenue growth—not just more cost cutting.
The next big test for the markets may be the upcoming Holiday shopping season. If consumers shake off their frugality and spend freely, that could pump up corporate earnings into next year and keep this rally roaring. So this year, your gift purchases may deliver a double benefit—a big smile to the gift recipient and a big smile to you in the form of higher stock prices.

J. Martin Kooman, CFP® Registered Principal, RJFS | 517 S. Logan Blvd., Altoona, PA. 16602 Telephone: (814) 941-4800 Ext 302 Toll Free: (800) 442-5152Facsimile: (814) 941-480 |
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